About

About

Founded in 2019, ALCO SPIRITS embarked on its journey by establishing its first manufacturing plant in Distt. Sirmaur, Himachal Pradesh. Equipped with state-of-the-art machinery, our plant features five high-speed production lines with a capacity of 1.75 lakh cases per month, adhering to international quality standards. What sets our brands apart is the use of pure Himalayan water, ensuring unmatched purity in every bottle. To produce the finest quality vodka, we’ve imported cutting- edge Russian filtration technology for triple distillation. In response to rising demand, ALCO SPIRITS has recently partnered with the UK-based Angus Dundee, known for renowned scotch brands like MacRoys and Clanben. Additionally, we’ve teamed up with Neuworld Spirits (TRDP Group), bringing iconic brands like Downing Street Whisky, Royal Tribe Whisky, Real Time Whisky, and Living Legend Vodka into our portfolio. Our rapid growth is fueled by the loyalty of our customers who appreciate the quality of ALCO SPIRITS products. Guided by our vision to become “The best performing and most respected spirits company in India,” we’ve achieved landmark sales in the NCR, with a CAGR exceeding 192% over the past four years. As we continue to expand, ALCO SPIRITS is committed to accelerating the growth of our Premium and Prestige core brands, offering International-Class Spirits to an ever-widening customer base, starting with Northern India and eventually reaching across the country. The company also advocates Responsible Drinking and is driving various initiatives as a part of CSR.

Facility

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Management Team

Harjinder Singh Sandhu

Promoter

Harjinder Singh Sandhu, a name synonymous with passion and perseverance, has carved a unique niche in the liquor industry over the last 30 years. His journey is not just about the decades spent in the business but the relentless pursuit of understanding, innovating, and elevating the world of spirits. Starting three decades ago, Harjinder entered the industry with a curiosity that set him apart. He didn’t just want to sell liquor; he wanted to understand it. The nuances of flavors, the subtleties of aging, the art of blending – these weren’t just terms for Harjinder. They were the essence of a craft he was determined to master. His early years were spent learning the ropes, immersing himself in every aspect of the trade, from the distilleries to the marketing boardrooms.

Anil Sharma

Promoter

Anil Sharma, with 30 years in the liquor industry, mastered the art of marketing by deeply understanding customer desires. His innovative brand-building transformed ordinary products into iconic experiences, shaping trends and creating lasting connections. A visionary, Anil’s journey is a testament to passion, creativity, and customer-centric brilliance. Anil realized that to truly succeed, one had to not only cater to the market but anticipate its desires. He believed in creating a narrative around the spirits, one that resonated with the customers on a personal level. Yet, what truly sets Anil apart is his unyielding commitment to understanding the customer. He never lost sight of the fact that at the heart of every successful brand is a satisfied customer.

Pallav Bansal

Promoter

Pallav Bansal, with 15 years of business acumen, blends sharp market insights with strategic innovation. His deep understanding of business dynamics and marketing prowess drives success, turning challenges into opportunities. A visionary leader, Pallav’s journey is defined by his ability to craft impactful strategies that resonate and deliver results across industries.

Anmol Sharma

Promoter

Anmol Sharma, with extensive experience in business and supply chain management, excels in navigating the complexities of large- scale operations. His deep understanding of high-volume supply chains allows him to streamline processes, optimize efficiency, and drive growth. Anmol’s expertise ensures seamless coordination across every link, making him a pivotal force in delivering excellence in supply chain management.

Prabhjot Singh

Marketing Channel Partner

Prabhjot Singh, with 25+ years of experience in retail marketing and distribution, is a seasoned expert in the liquor industry. Having been a trusted distributor for Pernod Ricard in Delhi for over 14 years, he possesses unparalleled insight into industry trends. Now expanding his reach to other states, Prabhjot continues to influence and shape the market with his deep understanding and strategic acumen.